Leslie McMann is a New York-based copywriter and content marketer.
About Me
I balance creative talent with an analytical eye, turning copy that just “sounds good” into words that tell a story, change minds, and successfully sell your brand.
Check out the e-book I co-wrote on humanizing copy, available on Barnes & Noble.
I have written in many mediums and styles, from SEO-focused blog articles to branded editorial to email campaigns to website copy. I also have experience in developing, leading and auditing digital content and communication strategies for B2B and B2C brands in a variety of industries.
Prior to becoming a copywriter, I worked as a researcher and production coordinator for documentary TV. My background in research informs my approach to copy and content strategy: I excel at explaining complicated legal, technical or scientific concepts for a lay audience, and I believe that deep knowledge of your audience is key to writing copy that converts. Adapting to new industries or products, and picking up your brand’s voice and tone, are not an issue when you work with me.
Yes, I am the unicorn writer you’ve been looking for!